Case Study 01 | Book Launch Media Tour
Client: George Kamel, Ramsey Solutions
Campaign: New York City Media Tour — Book Launch
Book: Breaking Free From Broke
Social Media Announcement: Tik Tok
The Goal
George Kamel had built a loyal following within the Ramsey Solutions audience but needed to establish his voice and credibility as a standalone personal finance personality in a broader national market. The goal of the New York tour was to introduce him to new audiences through high-visibility television placements timed to his book launch — generating awareness, driving book sales, and building his national media presence.
The Work
Developed George's media positioning and key talking points ahead of the tour. Identified and secured television placements in the country's largest media market that aligned with the book's audience — people looking to break free from debt, consumerism, and financial anxiety. Coordinated all logistics for the New York leg of the tour and prepared George for each appearance. Supported additional podcast and local TV placements across the country as part of the broader national rollout.
The Placements
The Big Money Show, Fox Business Network. One of cable television's premier personal finance programs, airing weekdays on the country's top-rated business network. Fox Business reaches nearly 80 million homes nationwide, with The Big Money Show drawing an average of 126,000 viewers per episode and delivering an audience with a median household income of $148,000 or more — precisely the aspirational, financially engaged audience George's book was written for.
George Kamel on the Big Money Show, Fox Business
NY Living, PIX11 New York. A live daily lifestyle show airing weekdays on PIX11, New York City's flagship CW affiliate. PIX11 reaches more than 7.5 million households across the New York metropolitan area, with over 4.2 million monthly pageviews on PIX11.com and 1.4 million Facebook followers. NY Living provided a warm, accessible platform to introduce George and his message to everyday New Yorkers in a conversational, high-reach format.
George Kamel on NY Living TV, Pix11
Additional placements, among others, secured across podcast and local television outlets nationwide as part of the broader book tour rollout.
The Result
Breaking Free From Broke has sold more than 30,000 copies as of 2026, making it a sustained commercial success since its February 2024 launch. The New York media tour contributed to building George Kamel's national profile as a personal finance voice beyond the Ramsey ecosystem, establishing the kind of earned media credibility that book publishers and publicists seek for long-term author positioning.
