brand strategy • earned media • media training • speaker booking
PR that puts PEOPLE
before the PITCH
You've built something worth talking about. Heirloom PR helps founders, creators, and entrepreneurs sharpen their brand positioning through hands-on brand strategy, earned media and media relations, media training, speaker booking, and Prello, our affordable media-contact database.
welcome,
I'm Mattie
A brand strategist and earned media expert, and the founder of Heirloom PR. I spent more than a decade earning press at the highest levels of government and private industry, and it taught me what actually moves the needle. Owning a great personal brand requires strategy, and it can be taught. Today I help founders and creators own the whole picture, from brand positioning and earned media to media training and getting on the right stages.
I've secured placements in the Wall Street Journal, CNN, Fox, the New York Times, and more, for government agencies, members of Congress, and some of the biggest names in finance, wellness and energy.
I'm here to help the entrepreneurs, founders, and creators who need media coverage the most by giving you the tools to learn to earn your own media presence.
your story DESERVES TO BE HEARD
PRELLO PUTS MEDIA ACCESS WITHIN REACH
The biggest media databases start charging you at $150–$500/mo — and still limit how many searches and lists you can run. Prello doesn't.
PR isn't about blasting 500 journalists with the same email. It's about building real relationships with the right ones. Prello is built around that philosophy.
You already know how to manage contacts on your phone. Prello works the same way — simple, intuitive, and right next to the relationships that matter most.
Founding members lock in $29/month forever. When the price increases, your rate doesn't. That's not a promotion. That's a promise.
You don't need a PR agency or a $500/month platform to start getting press. You need the right contacts, a good story, and a tool built for the way entrepreneurs actually work.
Start your free membership.
CHECK OUT OUR
brand & earned media SERVICES
TAILORED TO YOU RETAINER 01
Your ongoing brand and earned media partner. We start with your positioning and brand narrative, then build the right mix of press, media training, and speaker placement around your goals. I handle the strategy and the outreach so you don't have to.
02 PRESS BY DESIGN
Your complete earned media presence, built in six weeks. Direct, senior-level access to a strategist who's done this at the highest levels for a decade.
LAUNCH SUPPORT 03
Whether you are opening your doors, dropping a new product, making a major announcement, or stepping into a new market, this service is term-limited PR strategy built around your launch window.
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Behind-the-scenes PR strategies from a decade in the industry
